Parable Commercial Film Production
Explore_hangar_walk.jpg

Explore — MAX

Parable created this television broadcast campaign for MAX entirely in house. The ‘Explore’ spot is designed to target millennials who are more interested in living today, rather than stashing their money away.

 

Explore — MAX

Parable created this television broadcast campaign for MAX entirely in house. The Explore spot is designed to target millennials who are more interested in living today, rather than stashing their money away. MAX has an account called “Explore” that is designed exactly for this type of person, and with this spot we needed to show that MAX embraces the spirit of adventure that the target audience believes in.