MAX | SUPER BOWL 50 broadcast SPOT


For Super Bowl 50 Max wanted to reach a mobile-savvy millennial audience. We worked with Reflex Blu to create a bright spot featuring MAX's advanced mobile banking app.


PRODUCTION COMPANY Parable

DIRECTOR | DP Tim Patton

PRODUCER Ginny Kramer

AGENCY Reflex Blu

CREATIVE DIRECTOR Jason Edwards

ACCOUNT MANAGEMENT Noah Whitaker

CLIENT MAX

CHIEF MARKETING OFFICER DG Markwell

VP of MARKETING Daniel Souers

CAMERA OPERATOR Micah Simms

ASSISTANT CAMERA|DIT Michael Phipps

ASSISTANT CAMERA|GRIP Daniel Oramas & Andrew O'Connor

PRODUCER ASSISTANT Sara Wells & Kara Hyles

HMU Rebekah Edwards

FEMALE LEAD Marcia Edwards

SECONDARY TALENT Clara Lasseter, Rudy Souers, Mindy Street, & Alex Jones

POST PRODUCTION Parable

EDITOR Tim Patton

COLORIST Tim Patton

ANIMATION Jason Adams

VOICE TALENT Caleb Hyles

BTS PHOTOGRAPHER Nick Drolette